Power of Social Media for Construction Contractors: Understanding Your Options + Where to Invest Your Time And Money For The Biggest Return
Growing your construction and contractor services business can seem overwhelming. Today, the world of advertising is filled with a number of solutions that allow you to advertise your services or products. Digital marketing introduces so many choices into the mix, each with their own strengths. Facebook. Instagram. Google. Snapchat. LinkedIn. The list goes on and on. But how do you choose the right platform to effectively reach your target audience? How do you build your budget and plan your marketing dollars to serve your goals and objectives most effectively? And what social media strategy is right for your audience?
Join the team from i76 Solutions, a full service marketing agency, for an interactive session to understand how to marketing your construction company and maximize your marketing investment in 2019!
Attendees will learn:
- How to create and publish content that is relevant to the construction vertical to attract qualified leads
- To understand the role of your website and evaluate its purpose in the lead generation funnel
- To use the power of LinkedIn advertising to have the right conversations and stay in front of your prospects
- To utilize the power of social media to drive new opportunities and leads to your construction services business
Moderator and Presenter
Drew Salamone, President, i76 Solutions
Drew Salamone is the President of i76 Solutions, a full-service strategy and marketing agency located in the Greater Philadelphia suburbs. In addition to directing the company's marketing capabilities and data-driven media solutions, he is a creative visionary for the future of technology and its impact on the effectiveness of advertising. His expertise ranges from application and web development, design and structure, operations, SEO, SEM, mobile, analytics, social media strategy and personalized, data-driven marketing . He served as the VP of Digital for NBC Universal for 15 years. Drew currently resides in the suburbs of Philadelphia with his two children. Personally, he has a strong passion for music and the arts and is an advocate for the Juvenile Diabetes Research Foundation and Juvenile Idiopathic Arthritis Foundation.
Cocktails and Networking
CFMA Members and their Guests $65
CFMA General Member Prospective (First Time attendee) $0
All Other Attendees / Non Members $95
Attendees qualify for 2 hours of CPE credits in Management Advisory Services in PA and in NJ.
This is a Group-Live Course at the Basic Level. No prerequisites or advanced preparation is required.
CFMA Philadelphia Program Registration and Cancellation Policy: Registration fees are due in advance of the event. To cancel a registration prior to the event, please contact Andrea Bower, at CFMAPhiladelphia@bowermanagementservices.com. Paid registrants who cancel at least 72 hours prior to the event will receive a full refund.